Brand Identity | Longitude Health
This project started with a simple question: what would a healthcare brand look like if it were built to fix what’s broken in the system, not work around it?
As Lead Creative, I collaborated with Strategy to turn that idea into a brand that feels deliberately different from what’s typically seen in healthcare.
We moved away from expected healthcare tropes and toward a brand grounded in clarity, guidance, and forward motion—expressed through a bold system full of visual metaphor.
Equally important was the process itself. We worked closely with the client to bring them along on the journey—translating an ambitious strategy and creative direction that resonated with a group of business-minded C-Suite executives.
The brand launch delivered strong early traction:
46+ media placements
9.3M impressions
2K+ LinkedIn followers
