Brand Design | Longitude Health
This project began with a challenge: how do you create a brand reimagining healthcare—one designed to overcome fragmentation and rethink the system entirely?
Equally important was the process itself. We worked closely with the client to bring them along on the journey—translating an ambitious strategy and creative direction that resonated with a group of business-minded C-Suite executives.
The brand launch delivered strong early traction: 46+ media placements, 9.3M impressions, and 2K+ LinkedIn followers.
As the Lead Creative and Designer, I worked closely with Strategy to answer that question and build something intentionally different.
We moved away from expected healthcare tropes and toward a brand grounded in clarity, guidance, and forward motion—expressed through a bold system full of visual metaphor.
