Integrated Campaign & Brand Design | American Hospital Association

Recent emergencies—from pandemics to natural disasters—have exposed gaps in coordination across healthcare and public safety agencies. The American Hospital Association (AHA) set out to define a more unified, national approach to emergency preparedness.

Working closely with AHA, we supported the CLEAR initiative from early development through rollout. As content was being developed, I led the creation of a new visual identity—including logo, color, typography, and overall art direction—establishing a foundation designed to scale across a broad network of stakeholders and applications.

With that system in place, I designed the CLEAR Field Guide, translating complex, cross-sector strategies into a clear, structured, and highly navigable resource built for real-world use.

To support national rollout, we extended the system into a full suite of materials—including presentation decks for in-person trainings and social content—ensuring the visual language scaled consistently across touchpoints while driving awareness and adoption.

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