Salinas Valley Memorial Healthcare System was a trusted organization, but its brand no longer reflected the scale of its services or the diversity of the community it serves. The transition to Salinas Valley Health was an opportunity to modernize the identity and create a clearer, more inclusive presence.

As lead designer, I directed the identity from logo concept through brand launch, developing a complete identity system including logo, color, typography, and visual language. The work balanced clinical expertise with a strong sense of community—ensuring the brand really reflected the people of Salinas Valley.

Accessibility was central to this work. With a majority Spanish-speaking population, all materials were developed in both English and Spanish, ensuring clarity and consistency across audiences.