Brand Management | Cumberland Hospitality Group
Managing creative across nine hospitality brands—each with its own voice, audience, and look—meant there was never a dull moment.
I led design across a constantly evolving mix of projects, from event posters and social campaigns to menus, on-site signage, merchandise, and promotional materials. One brand might be promoting a live show, another launching a seasonal menu, while another prepared for a major watch party or community event—each requiring a distinct approach.
